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Mark Penn - 2 Bill - 1 Hillary Clinton - 1 Penn - 1 we're - 1 Stagwell - 1 Penn didn't - 1 Ana Milicevic - 1
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Search resuls for: "Stagwell Group"


6 mentions found


☆ Mark Penn's Stagwell Group is on the hunt for adtech as the ad company continues its acquisition spree
  + stars: | 2024-04-23 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
Stagwell Group, the advertising agency holding group operated by Mark Penn, a former advisor to Bill and Hillary Clinton, is actively looking to buy adtech companies as it continues to grow through acquisitions. Penn's theory is that by bringing such adtech in-house, Stagwell can offer more self-service software to advertisers who want it while also shrinking those clients' ad prices and expanding its own margins. Challenger brand Stagwell is competing for bigger contractsPenn founded Stagwell Group in 2015 with $250 million in funding from investors, including former Microsoft Chief Executive Steve Ballmer. Stagwell recently made a near-$700-million bid for S4 Capital, another challenger ad company founded by longtime WPP CEO Martin Sorrell, The Wall Street Journal reported. Publicis Groupe has the biggest market capitalization of the largest holding companies, at $28.2 billion, while Stagwell is trading at around $1.6 billion.
Persons: Mark Penn, Bill, Hillary Clinton, Penn, we're, Stagwell, Penn didn't, Ana Milicevic, Milicevic, Brian Wieser, Wieser, Steve Ballmer, Sunny, GALE, Allison, Martin Sorrell, they're Organizations: Stagwell, Penn, Business, Google, Harris Poll, Next Partners, Sparrow, Madison, Challenger, Stagwell Group, Microsoft, MDC Partners, WPP, Publicis Groupe, Veritas, S4 Capital, Street Journal, S4, EMEA Locations: adtech, London
☆ Stagwell's Mark Penn says companies should use AI to connect holistically with consumers
  + stars: | 2024-01-11 | by ( Julia Hood | ) www.businessinsider.com   time to read: +6 min
BI spoke to Stagwell CEO, Mark Penn, in December about the potential of AI, its applications at Stagwell, and why b-to-c companies need to focus use AI to connect with customers. Unlike the metaverse or some other trends, the power of AI, what it can do, and what companies need to do to harness it is real. If you look at advertising itself and what it takes to really generate tier-one [premium] content, I always say AI is having an entire group of C students. Say you're an office supply company. I don't think companies put as much time into that.
Persons: —, Mark Penn, PRophet, there's, you'll Organizations: Service, CES, Locaria, Stagwell, Business, Google
☆ News startup Messenger launches with Trump 'exclusive' while advertisers expressed skepticism ahead of debut: 'We can't have another Quibi'
  + stars: | 2023-05-15 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +8 min
Jimmy Finkelstein's startup The Messenger launched today with a Trump interview leading the site. Advertisers said it'll be tough to sell ads on a site without an established audience. The site led with an interview with former President Donald Trump and ads from the American Petroleum Institute. The Messenger said it'll roll out seven other verticals including business, entertainment, and sports later in the year. Image from The Messenger's launch ad campaign.
☆ The Messenger, Jimmy Finkelstein's digital news startup, meets advertiser skepticism ahead of May 15 launch: 'We can't have another Quibi'
  + stars: | 2023-05-11 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +8 min
Jimmy Finkelstein's startup The Messenger will roll out an ad campaign touting its mission to provide unbiased news. An ad campaign by Publicis unit Le Truc will kick off May 22 and is designed to provoke, with copy like "Agendas are for meetings. Image from The Messenger's launch ad campaign. The Messenger said it'll have three to four big advertisers at launch as well as a significant amount of programmatic advertising. The Messenger's ad campaign promotes its ambitions to provide unbiased news.
☆ Political advertisers are excited to return to Twitter as Elon Musk lifts the platform's 3-year-old ban on political ads
  + stars: | 2023-01-05 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
Twitter has said it plans to unwind a 3-year hiatus of political ads on the platform. Political ad experts have mostly cheered the news. Political ad buyers on both sides of the aisle are keen to return to Twitter after the company said it planned to reverse its ban on political advertising appearing on the platform. The company generated under $3 million in political ad spend for the 2018 US midterms, according to its former chief financial officer. Some political ad experts said they remained wary about advising clients to advertise on Twitter, given Musk's hasty leadership style.
☆ Meet 18 private-equity firms that are investing in the ad industry, where dealmaking continues despite economic jitters
  + stars: | 2022-08-11 | by ( Lindsay Rittenhouse | ) www.businessinsider.com   time to read: +3 min
Private equity firms continue to pour money into ad agencies, despite the slowing economy. And while rising interest rates could dampen dealmaking for the rest of 2022, PE firms are still sitting on $1.6 trillion they're looking to invest, according to the firm. More PE firms have been entering the sector, managing director Marc Flor of investment bank Berkery, Noyes & Co., has said. Specifically, private equity is eyeing digital agencies and adtech companies with subscription-based models that aren't tied to ad spending cycles, Master said. Representatives for the PE firms either declined to comment or didn't respond to requests for comment unless otherwise noted.
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